Healthcare & Innovation – Case Study
Accelerating Product Awareness
Houston, Texas
The Assignment
A start-up medtech innovation company set to be a ‘gamechanger’ in the orthodontic industry, OrthoAccel Technologies retained Carbonara Group to maximize its small marketing budget by using public relations to increase awareness of its big idea – AcceleDent. AcceleDent is the first and only vibratory orthodontic device that speeds up treatment by as much as 50 percent and reduces discomfort.
The Approach
- Attracted media coverage for the breakthrough device in national and regional outlets that showed the benefits of AcceleDent through the lens of real patients and orthodontists who used the innovative device.
The Results
Garnered more than $30 million in earned media coverage over four years, helping OrthoAccel to establish its position as the leader in accelerated orthodontics, raise awareness among target consumers, increase sales and attract the attention of potential investors.
News coverage highlights include:
- National: CNN, Chicago Tribune, MSN, Bloomberg and Yahoo!
- Regional: Houston Chronicle, Dallas Business Journal, Aurora Beacon, WUSA-DC, WBAL-Baltimore, KPRC-Houston, KPTV-Portland and KVUE-Austin
- MedTech & Trade Publications: Orthodontic Products, Orthodontic Practice, Dr. Bicuspid, Mass Device, FDANews and Xconomy
